TELUS Business Marketplace

Delivering a First-to-Market IoT Management Console

Simplifying Enterprise IoT Through Human-Centered Design

A modern enterprise console designed to make ordering, configuring, deploying, and managing IoT services accessible to non-technical enterprise users.

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Team Lead and Design SME

I served as Lead Designer, Team Lead, and Design Subject Matter Expert, accountable for the end-to-end strategy and design of a first-to-market enterprise IoT management platform from discovery and service design through to final production-ready UI.

End-to-End Product Design Ownership

I led stakeholder interviews, translated business and technical requirements into a coherent customer journey, and owned design decisions from early conceptualization through launch. I directed the design team, established the delivery approach, and ensured alignment between customer needs, business objectives, and technical constraints.

Challenge

  • Enterprise customers struggled to manage IoT services without specialized technical expertise

  • Existing workflows required support calls or complex, code-heavy processes

  • No market precedent for a friendly, self-serve enterprise IoT management experience

  • Need to expose powerful capabilities without overwhelming non-technical users

  • High operational friction slowed fulfillment and delivery timelines

A designer’s desk setup featuring a large desktop monitor displaying the TELUS Business IoT solutions website, with product listings and navigation clearly visible, alongside a keyboard, mouse, notebook, phone, and minimal desk accessories in a clean, professional workspace.

Goals

Enable

enterprise customers to independently order, configure, deploy, and manage IoT services

Simplify

complex technical workflows into intuitive, guided experiences

Reduce

reliance on support teams and manual fulfillment processes

Accelerate

product delivery and service activation timelines

Deliver

a first-to-market enterprise platform balancing usability with enterprise-grade capability

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Strategic Deliverables

  • Stakeholder interviews and business requirement synthesis

  • End-to-end customer task flows

  • Full service blueprint (frontstage and backstage users)

  • Grey-box wireframes to validate function and flow

  • Iteratively refined high-fidelity UI designs

  • First-to-market enterprise IoT self-service console

Impact & Outcome

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Launched a first-to-market IoT management platform

96% increase in product delivery speed

dramatically accelerating time to value for customers

90% reduction in fulfillment time

removing operational bottlenecks both internally and externally

Enabled enterprise customers to manage IoT services

without technical intervention

Established a scalable delivery foundation

future enterprise IoT offerings

About

An innovative first-to-market application for finding, buying, deploying and managing IoT services at the enterprise level.

Impact at a glance:

  • First-to-market enterprise IoT management LBGUPS service

  • 96% increase in product delivery speed

  • 90% reduction in fulfillment time

  • Launched to production, enabling self-serve ordering, configuration, deployment, and management of IoT services

  • Significantly reduced operational friction, decreasing reliance on support teams

  • Established a scalable delivery foundation for future TELUS enterprise IoT offerings