CV

• Leads the ideation and design of complex web, mobile and multichannel solutions. • Rationalizes and brings clients to an agreement on user interface and experience design approaches based on data-driven insights. • Translates concepts into conceptual models, user flows, journey maps and/or storyboards. • Understands and embraces client feedback and enthusiastically adapt designs based on validated critique. • Applies current accessibility guidelines and design accessible systems. • Leads internal, user and client-facing workshops in collaboration with product owners and engineers to create a full picture of goals, gain alignment, uncover strategic insights, and effectively communicate proposed approaches. • Works collaboratively with team members to balance business objectives with end-user and client goals and desires. • Advocates for appropriate research and testing activities. • Provides critiques and peer review of other designers’ work, overseeing the team’s work as senior design authority. • Contributes to the evolution of our growing design practice and standards. • Creates, guides, and encourages thought leadership activities – both internal and public facing. • An expert on Architech’s service offering, validating proposed project scoping and approaches with client and internal stakeholders.

Subject matter expert on best practices for UX, innovation, and design for rich interactive experiences, digital products and services. • Leads teams of product designers and developers using agile methodologies and design thinking principles in a fast-paced consultancy environment. • Works directly with clients to develop an understanding of project needs, design and facilitate discovery sessions. • Diagnoses issues and delivers bespoke solutions design for international enterprise clients. • Executes comprehensive research to identify client needs and pain points and establish KPIs. • Advocates for a diverse, inclusive culture of lifelong learning.

Dynamic production of a revolutionary immersive mixed reality performance. • Monitored a live virtual reality performance augmented by motion-capture technology for issues in real-time, and worked to solve them quickly and unobtrusively. • Formed a workflow for a new role in a then-nonexistent form of digital art. • Developed proficiency and experimented with Optitrack and Faceware motion capture systems.

Research + curriculum development for graduate-level online learning. • Led tutorials on accessible virtual tools, photogrammetry, and computer-assisted design to graduate-level students. • Pivoted conventional curriculum for socially distant online learning in response to the COVID crisis. • Developed strategies for COVID-response in real-time, on a tight budget, for stakeholders ranging from university admin to an international student body.

Smart wearable technology for health and wellness. • Led a diverse multidisciplinary team functioning as a design firm. • Designed a groundbreaking app and lifestyle brand for users of next-generation smart clothes. • Orchestrated comprehensive user research and competitive analysis for an emerging technology sector.

Premium immersive escape games highlighting the best of Toronto. • Designed original live narrative immersive games in association with key stakeholders and brands. • Emerged as a design professional while growing from intern to designer. • Devised a taxonomy of immersivity that forms the basis of emerging immersion theory.